08

Suite Proof Before Mark

Cover the marks, and the letter, card, and envelope should still match in rail, type, and one quiet device.

Cover the marks on the letter, the card, and the envelope. What remains should still be one house: the same rail, the same type, and the same quiet device. If the three agree only when the logos show, they share a badge and nothing else. Design that rhyme first. The mark may claim it afterwards.

Finished alone, the pieces drift apart. The letter centres itself under a bar, the card sits flush right with a stripe, and the envelope starts further in under its own line. The other plate covers every mark with a flat rectangle. The three still share a left rail, one type setting, and one vermilion tick, so the suite can be judged without the logo.

How to check it

  1. Cover every mark with paper or a flat rectangle. Ask someone who has not seen the logo which pieces belong together. If they cannot say, the suite is the logo.
  2. Check where the type starts on all three. It should fall on one rail. A centred card, a right-aligned letter, and an indented envelope will not survive the cover.
  3. Count the accents. One quiet device, repeated at the same size and the same distance from the rail, is the system. A bar, a side stripe, and an underline are three systems.
.letter,
.card,
.envelope {
  --rail: 0.75in;
  padding: 0.5rem 0.5rem 0.5rem var(--rail);
  border-left: 2px solid #16150f;
  border-top: 1px solid #16150f;
  color: #16150f;
  font: 400 11pt/1.4 Georgia, "Iowan Old Style", serif;
}

.letter .tick,
.card .tick,
.envelope .tick {
  width: 0.55rem;
  height: 2px;
  margin-left: calc(var(--rail) * -1);
  background: #c0300f;
}